Last month I wrote a post where I encouraged you to commit to a blogging schedule and I promised that it would pay off.
Today, I want to share with you how I help people to plan thier social media (I use this method myself!).
First of all, you need to decide which social media you want to participate in. For many people, this, in and of itself, is overwhelming. There are five main ones:
- E-newsletters
- Blogs
- YouTube
- Photosharing (ie: Flickr)
You can decide based on how much time you have to commit to marketing your business with social media. But remember, there will always be a greater time commitment at the beginning, as you get everything set up and working. Blogging takes the greatest amount of time, probably 2-5 hrs/wk, depending on how often you post. Facebook and Twitter can be easily manged in 15 minutes a day. YouTube and Flickr could take more time, because of the editing process.
You can also make this decision based on what’s easiest. Many people begin their foray into social media with Facebook, because it’s the one they are most familiar with, and they are probably already on it with a personal account, and familiar with the interface. I encourage people to take things slow–to not jump into everything at once. Start with one, get comfortable with it, then move on to the next once you feel you’ve conquered it.
Next, get a calendar and create a schedule. Remember, all of your social media should feed into your other social media, and be connected to your website. The whole point is to drive traffic back to your website where people can find out more information about who you are and what you do, and to contact you if they like.
Here is an example of mine:
I set aside a couple of hours every saturday morning to write my blog posts for the week, then I schedule them in. After the post goes up, it automatically is posted to Facebook via Networked Blogs, and I also post it to Twitter (which you could also have done automatically.) On days when I don’t have a blog post going up on Facebook, I try to share a link that I’ve enjoyed on my Facebook fan page, and I like to retweet links on Twitter whenever I find something interesting.
The key to having a social media strategy is to plan out some things you want to post, but to also be flexible about posting things that you discover during your day that you like, and might be interesting to other people.