Tiptoeing into TikTok

I’m old. Like half a century old. In the US right now, the 18-24 year demographic accounts for 42% of its users.  A further 27% make up the next biggest demographic, 13-17 year olds.  Clearly, a Gen Xer like me […]

Is This The End?

Friends, it may be time for us to say goodbye. It’s been a month since I’ve posted here, and if I’m being honest, my content of late hasn’t always been incredibly inspired. I endeavour to put up good, solid, valuable […]

Influencer Marketing in 2018

Last week, I may have written a 1,000 word rant about all the problems with influencer marketing in 2018. Sorry/not sorry? I mean, this is the reality of the world today: influencer marketing is huge. The potential is huge. But […]