Influencer Marketing in 2018

Last week, I may have written a 1,000 word rant about all the problems with influencer marketing in 2018. Sorry/not sorry? I mean, this is the reality of the world today: influencer marketing is huge. The potential is huge. But […]

Owned versus Borrowed Media

Oy yoiyoi. What a week it’s been, friends. If you read this blog regularly, you’ll know I’ve been feeling pretty discouraged about Instagram lately. Their algorithm has kicked into gear big time, and it’s resulting in less people seeing and […]