Today, I’m sharing with you a secret method that I use to help run my business: bulk upload tweets.
So, I’m a busy girl. I teach classes in social media, I have a kid, I run a business (or 4). But despite all of that, it’s really important to me that I always have content on my twitter feed, and especially important that I have content on my feed that is driving traffic back to my sites.
Content on your website or blog that is still useful and relevant 3 months or 3 years after you wrote it is called evergreen content, and you can use it to your advantage. Just because it’s an old blog post doesn’t mean it can’t still be relevant and useful!
I use a variety of methods to make sure I always have tweets on my feed (@rebeccacoleman). But the one I use to make sure I have tweets on my feed that lead my followers to my evergreen content is by using the bulk uploader on either Hootsuite or Agorapulse. (Agorapulse has the advantage because it allows you to upload the same tweet multiple times, whereas Hootsuite will not).
The method for doing this is the same, though the templates are slightly different.
There are a couple of other tools you need for this as well. One is Microsoft Excel. The other is a calendar.
I’m assuming you probably have Excel already, because, I mean…. it’s the industry standard. I can’t imagine trying to run my business without Word, Excel and PowerPoint, I literally use them on a daily basis to make my business run (and am working on a future post about just that).
Here’s how to bulk upload tweets:
Hopper HQ (for sourcing notable dates)