Rebecca Coleman Last year, I did a job for our local Greater Vancouver Professional Theatre Alliance–publicity for their annual World Theatre Day celebrations. World Theatre Day takes place every year on March 27, and is the brainchild of the International Theatre Institute. […]
I’ve been talking about Twitter for months now. It’s no secret that I am totally and utterly hooked. I love that it works in real time, and I love all the new contacts that I’ve made through Twitter. And I’m […]
I was asked this question in a phone call from one of my clients last week. “500?” she asked. I nearly choked on my coffee. There’s a marketing revolution happening, folks. And the news is mostly good, and a little […]
In the business world, mentorship is a widely-respected and -practiced phenomenon. I don’t see it happening as much in the arts world–apprenticeships, yes, but mentorships, not so much. I, myself have had mentors in the past, most recently through The […]
Last week, I got an email from Michael Harris, who reviews plays for The Globe and Mail here in Vancouver. It said: I’m afraid I have some bad news… The Globe and Mail has cancelled its weekly Vancouver theatre listings, […]
It’s weird, y’know? I spend all my days doing marketing of some way, shape or form. But sometimes, when you are doing something all the time, you get your head so involved in it, that you loose perspective on the […]
On Tuesday, the Conservative government brought down it’s 2009 budget. Meant to boost our failing economy (we are now officially in a recession), they are going into debt themselves by pouring money into infrastructure, tax cuts, and boosting Employment Insurance […]
Opportunities for connecting on the internet abound. There’s Digg, Fark, del.ici.ous, Stumbleupon, and on and on and on. Unless you do social networking for a living, it’s almost impossible to keep up with them all (in addition to your six […]
It’s happening. Slowly, but surely, more and more Vancouver theatre companies are choosing to get online with Web 2.0 technology. Simon Ogden and I have been preaching this gospel for a long time: it’s not enough to just have a […]
This week, I’ve been writing posts on the topic of visuals to accompany your publicity campaign. We talked about the two photo shoots you need for your show, the publicity shot, and the production photo. Today, I want to talk […]