Originally published June 1, 2008 on The Next Stage) Over the last few months, I’ve been exploring, through the column, ways to market yourself in more detail. This month’s column focuses on what is probably the most essential, the most […]
Originally published on April 30, 2008 on The Next Stage) You could not possibly be a bigger holdout than I was with Facebook. I resisted joining for a really long time. I thought “why do I need yet another time-waster […]
Originally published March 31, 2008 on The Next Stage) This month’s Art of the Business deals with a term you may or may not have heard before: touchpoints. A touchpoint is any way that your consumer, or end-user, comes in […]