Happy Valentine’s Day!
Okay, so you know how I’m always harping on about what a powerful marketing tool video is? I’m doing some work these days for a new kid’s art school that’s opening up in the Burnaby Hastings area. It’s called Artspace, […]
A blog-bate!
During last year’s federal election, the arts, which have traditionally gotten left by the wayside in political campaigns, were brought front and centre by a political debate focused on the arts called The Wrecking Ball. These debates took place in […]
The artist versus pie: which is flakier?
On a certain evening not so long ago, I was indulging in one of my favorite secret pleasures: a glass of wine (probably something red) and TLC’s What Not to Wear. After the show was over, another show came on, […]
On the topic of touchpoints
Originally published March 31, 2008 on The Next Stage) This month’s Art of the Business deals with a term you may or may not have heard before: touchpoints. A touchpoint is any way that your consumer, or end-user, comes in […]
Putting a value on our work
(originally published February 27, 2008, on The Next Stage) Okay, I know what you’re thinking: this is a column that is supposed to be dedicated to tips and tricks about marketing artists, right? So what the heck is this whole […]
The first post…
(originally published on January 31, 2008 on The Next Stage) As actors, we spend a great deal of our time training to become masters of our art. We go to theatre school, we read all the books on acting, we […]