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Business of Arts Archive

State of the Union: Social Networking

March 23, 2009

Okay, so I’m no Guy Kawasaki. I’m not even close to Seth Godin.  But some interesting things have happened over the last few weeks, and I wanted to share them with you. First off, Twitter just celebrated its third birthday. […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, Business of Arts, Facebook, Marketing Ideas, Twitter
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Why Theatre?

March 16, 2009

Last week, I did an interview with David Diamond for the World Theatre Day Blog. One of the questions I asked him was: why theatre? Here is his response: It’s about our ability to be transformed through the theatre. Communities, […]

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Posted by Rebecca ColemanPosted in Business of Arts, World Theatre Day
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How Businesses are Using New Media for Publicity

March 11, 2009

The mainstream media is shrinking. We’ve established that, and whether it’s temporary or permanent, only time will tell. In the mean time, we still need to get people through the door. Here are three examples of what some companies are […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, Business of Arts, Marketing Ideas, Twitter
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Are we losing the mainstream media? Part 2

March 9, 2009

A couple of weeks ago, I put up a post that outlined cuts to the local arts coverage. It’s happening all over again. This week, Jerry Wasserman, a local theatre critic that writes for Vancouver’s Province newspaper, had this on […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts
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Getting them in the gut, or yet ANOTHER post about Rent

February 25, 2009

I took a small business class at BCIT in September of 2007. It was great, because it allowed me the time and space to finally write that business plan I’d been putting off for the last six years or so […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts
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The new Provinical Budget

February 23, 2009

On Feb 17, the British Columbia provincial government released its new budget. I was honestly not even going to write anything on it, because it was so depressing. But I do like to fire up the masses if I can, […]

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Posted by Rebecca ColemanPosted in Business of Arts
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Building an Audience for the Future

February 18, 2009

In December, I wrote a blog post about a show I went to see that was well attended, but the median age of those present was in the 40-50 range. A big issue for a lot of theatre companies right […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts
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Surviving The Culture Change

February 16, 2009

This was recently forwarded to me by Mirjana Galovich, who is the director of marketing and sales for the Vancouver Museum. It is US arts philanthropy expert Diane Ragsdale’s keynote address on the subject “Surviving the Culture Change,” which she […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, Finances
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How many posters should we print?

February 9, 2009

I was asked this question in a phone call from one of my clients last week. “500?” she asked. I nearly choked on my coffee. There’s a marketing revolution happening, folks. And the news is mostly good, and a little […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts
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Business Mentoring for the Arts

February 6, 2009

In the business world, mentorship is a widely-respected and -practiced phenomenon. I don’t see it happening as much in the arts world–apprenticeships, yes, but mentorships, not so much. I, myself have had mentors in the past, most recently through The […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, interview
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