I am taking this week off to refocus, so no new posts for you. However, I’m pulling out some of my “greatest hits.” This post gets hits every day–despite the fact that it’s from late 2012. The Facebook scheduler is […]
Almost exactly a year ago, I wrote this post, called Why You Shouldn’t Use Hootsuite to Post to Your Facebook Page. In an effort to streamline how I posted to my networks (I manage several pages, and often post things […]
The state of Facebook is not improving for us as Marketers. In late 2012, when I had much fewer FB fans (I recently hit 1,000 on my page), my average views per post were somewhere in the range of 400-600. […]
If you run a Facebook page, then you, like most of us, probably have encountered a deep decline in views on your posts. I try to share valuable information on my Facebook page (if you haven’t yet liked it, I […]
I saw a couple of great videos this past week on Facebook, and I felt like they made nice counterpoints to each other, so I thought I’d share them with you and let you decide who wins the argument. I’m […]
A few months back, Facebook introduced a new and more comprehensive way to search on Facebook: Graph Search. Why does this matter? Well, as Facebook increasingly tries to rule the interwebz, they want you to go less and less to […]
I‘m teaching a workshop on Facebook later this week at the Alliance, and it’s all about Facebook. Soup-to-nuts, how to create a FB page, and then what to do with it once you’ve created it. Now, despite how I feel […]
Dear Mr. Zuckerberg; First off, I just wanna say, thanks for inventing what is currently the greatest social network in the world. I had lunch with an old friend last week, and although we hadn’t seen each other in about […]
I‘m writing a series of blog posts right now on building your personal brand (shameless plug: you can sign up for the weekly update here). One question I get asked a lot is, “should I just use my personal profile […]
I‘m teaching my classes on Facebook this week, and came across this great infographic from Top Dog Social Media that I wanted to share with both you guys and them. There is some really great advice in here, including tips […]