On June 21, I launched my first e-book: Guide to Getting Started with Social Media for Artists and Arts Organizations.
I wanted to share with you some of the things that other people are saying about it.
It’s a simple and well-organized handbook to help you cut through the noise and weirdness of the jungle that is the new way to market. This is a jungle that all businesses, from huge multi-level corporations on down to our little indie theatre troupes have to learn to navigate now. This book is a wonderful resource, and you’re in good hands with Bex as your tour guide.
Here’s what I really like about Rebecca’s book:
She doesn’t assume that you’re a marketing expert. Before she tells you how to create your social media plan, she clues you in on some marketing basics. Like lots of other nonprofit cultural staffers, you may not be the marketing director, but you may still be charged with promoting arts programming. Rebecca gets this, and gives you a bit of a primer.
She doesn’t assume you’re a social media expert. After an overview of social networking, Rebecca takes you step-by-step through the process of setting up a blog, Facebook page, twitter account, and more.
She doesn’t leave you hanging when the book is through. Instead of just handing out advice and saying “The End,” Rebecca includes detailed worksheets that walk you through the process of social media planning, and instruct you on setting up and maintaining specific social networking channels.
The originality here lies in the well thought out worksheet section. While most ebooks on the topic have suggestions, Getting Started literally gets you started, even for those no background whatsoever in marketing. A great little starter kit!
The book is available at two prices: $19.95 for just the book alone, and $29.95 for the book plus an individualized, half-hour consultation with me (which is a value of $25 on its own!). Both versions include an MP3 version and unlimited free updates. Oh–and a money-back guarantee.
There are two purchasing options:
- Book alone: $19.95
- Book plus an individual, 1/2 hr consultation via email, telephone, or Skype (a $25 value!): $29.95
Click here to buy.