FLIP-ing out

Here in Canada, we are celebrating thanksgiving today. It’s also my dad’s birthday, so as I write this post, I’m running back and forth to the kitchen, checking on my pies and frosting the cake.

On Friday, I finally invested in a Flip video camera. Yes, I know, I’m a bit behind the times: the Flip was originally introduced in May of 2007, but I had some other tech tools (like a new Mac) that I needed to invest in before I got to a video camera. My plan for the next series of posts is to talk about the Flip, how it works, and how you can use it to create videos to market your work.

First off, a little about the camera. The Flip is the darling of bloggers everywhere because it is so uncomplicated. It’s small: only a little larger than my BB, and has 4 MB of storage (enough for 2 hours of video). It shoots at 5.6 µm pixels, and saves the video as MV4.

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Why is all this important? Because you want video quality that is high enough so that you get good colours and resolution (read: no pixelization), but is not so high that it takes hours to download to your computer or upload to the web.

The coolest thing by far about the Flip is the pop-out USB connection. No more searching for cables! Anywhere you have your computer and an internet connection, you can shoot and have it on the web within minutes.

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The other wonderful thing about this camera is its pricetag: my Flip Ultra cost $168. The HD model will run you about $250. Here in Canada, they are available only at Wal-Mart.

Stay tuned for more FLIP-ing out. I’ll document my experiments as I learn to use the camera, shoot and edit video, and use it to market your work.

In the mean time, my son lost his first tooth on Saturday, so I thought it only fitting that my first Flip cam video be devoted to that (I know, it has nothing to do with arts marketing, but the timing was right!).

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Rebecca Coleman

Social Media Marketing Strategist, Blogger, Author, Teacher, Trainer. Passionate foodie, mom to Michael, fueled by Americanos. I love my bike. Soon-to-be cookbook author. Localvore with a wanderlust.

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