I saw this video a while ago, but haven’t had the guts to share it with you. Here’s the thing: I preach the gospel of creating a plan for your social media marketing. Heck, I wrote a book about it, and am making money off of said book. So, when I saw this, I thought: “eep!”
But I just watched it again, and I am going to share it with you. This is Gary Vaynerchuk, social media and vlogging guru, talking about how difficult it is to create long-term social media plans, because the world of social media moves so quickly.
(Sorry, there was no embed code, so you’ll have to go off to Gary’s site and watch this, and then come back)
Now, let’s discuss….
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Well, it’s true. And as an idea person who dislikes plans, I’m ok with that 😉
Love Gary V. and agree with the essence, especially for BIG business, but for many theaters and artists they are not that big and therefore can be flexible in their plans.
That said there are plenty of bigger theaters that need to stop acting like big corporations when it comes to marketing.
Also love Gary V, though I think he rambles a bit in this vid.
To me, the speed of change is stimulating, and requires an infrastructure in which you improvise! To my colleague Carey Earle, it is ‘Adaptive Marketing’ – a plan built to evolve.
Carey is my brilliant, Gen-X Accountability Partner (see my response to Idea vs Task). She is the founder of Green Apple Marketing in Vermont. http://www.greenapplemarketing.com and provides “crisp, fresh thinking” to corporations such as Dennis mentions above.