Earlier this week, I shared some information and tips for creating a network of influencers.

Influencer networking is gaining a lot of popularity these days, as they allow us, as marketers and business people, to be able to reach a new audience for your product or service. Basically, this  allows us to tap into already-created networks, which saves a lot of time and effort.

Today, I’m sharing with you an infographic that outlines a 5-step action plan to creating influencer marketing.

One thing that many businesspeople and marketers look for is high follower counts. But I think it’s worth noting that high follower counts aren’t always the most important thing to look for when it comes to influencers. Someone can have a smaller circle, but have very passionate, engaged fans. That has great value.

Another thing to be aware of is that this kind of marketing is a long game. If you harass a blogger or an instagrammer to put out the word about your product or service, will they? Maybe. But you are likely burning bridges. This is relationship building, and it’s probably not going to happen overnight. Nurture these relationships.

Don’t forget to give to get. Influencers will be more apt to engage with you, and you’ll get a warmer reception, if they feel like you have already given them something. That could be a shoutout, a tweet, or even a coffee.

Be personal. One-size-fits-all does not. Make sure you address each influencer individually.

Here’s today’s infographic with Influencer marketing tips: