Late in 2015, there was a spate of blog posts that all declared that 2016 was going to be the year of video.
It really has proven to be true. Snapchat was already allowing video, but has since added an additional video component that allows for edited uploaded videos, instead of just ones made in the moment. Instagram added Stories, which allow for 10 second video clips to either be uploaded or recorded. YouTube has added livestreaming, and FB Live Videos are going strong.
Everywhere you look, it feels like video is there. All these new tools are making it easier than ever for real people to generate video, because it’s easy, fast and in the moment.
Facebook is emphasizing the importance of video by giving it a higher priority or weight in the algorithm. It also sends out notifications every time you go live.
And it’s working. Video posts have a 135% greater organic reach than photo posts. That’s significant. In total, Facebook is generating 8 million video views per day (though please note that a “view” on Facebook is counted as only 3 seconds, as opposed to YouTube’s 30). For me, most interestingly, is the fact that Live videos are even more popular than regular videos. People spend 3 times longer watching live videos than pre-recorded ones. It’s clear the medium is more engaging.
So, if you’re not creating video, specifically live video, why not? You’re missing out!
Infographic courtesy of boldcontentvideo.com