Rebecca Coleman A couple of weeks ago, I was reading the Museum 2.0 blog, and I came across this post: No! More! Exclamation! Points! Yikes. I sunk into my chair. I use exclamation points way too much. Smilies, too. Really. A lot. […]
Social Media Marketing: it’s a brave new world. As an artist or a small business owner, you are probably feeling increasing pressure to get involved with social media. You hear warnings all the time: “your customers are on Facebook and […]
Quick!! What company is this? And this?? Uh-huh. I’ve written more than a few posts about branding: Does Your Book Match its Cover, “I Need a Starbucks,” Lessons in Branding, and Marketing vs. Publicity. Let me be clear: […]
I met Kevin Knebl through my dear friend Trilby Jeeves, and, while recognized as the go-to guy for LinkedIn, he kindly agreed to be interviewed for my blog. The post was called Making the Most of LinkedIn. Since then, Kevin […]
Here are two things you may or may not know about me: I am a huge believer in niche marketing I inherited my dad’s eyebrows (bad) and his dimples (good) What do these things have in common? Vancouver is currently […]
I met Sandra Oldfield back in February at the Eat.Drink.Tweet Conference in Penticton. A special conference held for foodies, winemakers and other folks in the culinary tourism industry, it was a blast, and I have been keeping in touch with […]
As I begin to transition more and more into teaching and training in social media, and away from doing publicity, I find myself struggling more and more with self-promotion. As a freelance publicist, I have no problems marketing myself: I […]
A couple of weeks back, Susan Elcox posted this on my Facebook Page (which, kids, if you haven’t headed over and “Liked” yet, well, you should. Smooth, hey?): To do research for this post, I met with my dear friend, […]
I‘ve know and admired Devon Smith for the last couple of years. We met on Twitter. What I love about Devon is that she is a numbers gal: in this nebulous world of social media marketing for the arts, the […]
Every year around this time, I have the same conversation with myself: It’s the summer! You don’t have as many contracts! That means you have more time to work on your own business! But, I’m tired. But you have to […]