The gospel according to Simon
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!As the December comes to an end, we begin to turn our attention to the unvarnished potential of the new year. What’s next? How do […]
How do you thank your clients?
As the year winds down, I am finding myself embroiled in Excel spreadsheets of names and addresses. It’s that time of the year–to say thanks to your clients. I struggled a lot with what my Christmas/end of the year communique […]
Let’s talk about homelessness
Today, at 1 pm, Peter Fairchild, Chair of the Pantages Theatre Arts Society, accompanied by Santa and some elves, had an early Christmas gift for our new Mayor, Gregor Robertson. They presented Robertson and members of city council with a […]
Pantages to Present Letters of Support to City
In an excellent example of good timing, this email arrived in my inbox this morning. I’m sure help and support would be appreciated if you have the time to go. Pantages Gives Xmas Present To New City Council Event: Presentation […]
Pantages Update
In October, it was announced that the future of the Pantages Theatre was in jeopardy. After more than three years of trying to negotiate a deal with the city of Vancouver, owner Marc Williams gave up and put the property […]
Focus!!
I love being an artist. I love artists. I love being around and working with creative people. But, oh, boy, do I get frustrated sometimes. Because the things that I love the most about artists are also the things that […]
Happy Birthday to Me!
A year ago, on December 1, 2007, I launched my business full-time. I have been doing publicity for about seven years, now, on mostly a part-time basis, primarily for myself, or friends. But in July of 2007, I lost my […]
A Twitter Resource Guide
Last week, I did an interview with Trilby Jeeves about the basics of Twitter, which is the micro-blogging site that is rapidly taking over the social networking world. Since then, I have come across tons and tons of really great […]
Logo-a-go-go
This week, I interview Janet Baxter, a photographer, web designer, and graphic designer, who helped me develop my new logo. I also (weirdly) interview myself about the logo-development process. TAoTB: What exactly is a ‘brand’? And how is my logo […]
So, how much should you be spending on marketing and publicity?
I was just reading a really interesting post by Darren Barefoot about Victoria’s Belfry Theatre, called The Economics of a Theatre. In it, he breaks down how much money the theatre is spending, and where their revenue comes from. Now, […]