Are you connected?
The other day I started thinking about what Social Media looks like, and just for fun, I drew a flow chart of my online presence. It looked like this:
Should you auto-post?
If you’re on Facebook, you might have noticed Facebook asking if you wanted to connect your Facebook Fan Page automatically to your Twitter account. Here’s how it works: every time you post a status update on your Fan page, that […]
The Poster Debate
Last week, I noticed a debate happening on Facebook: I weighed in on the discussion with my two cents about Posters, and then I emailed Adam, and asked him if he would write a blog post about it, and suggested […]
Website Makeover: Babz Chula Lifeline for Artists Society
In May of last year, I was doing a job for my dear friend Carrie Ruschinski, Dying City. It was being directed by Ben Ratner. One day I got a phone call from Ben, asking if I’d be interested in […]
Okay, I have a Fan page, now what?
If you have a business, be it a art business or not, and you’re on Facebook (and if you’re not on Facebook, you need to get on!), you need a fan page. For a while there, I was on the […]
How to Measure Effectiveness of Your Marketing Campaigns (Guest Post by Gagandeep Singh)
Measuring the effectiveness of marketing campaigns is imperative to determine how successful it is. But still, most business owners don’t track their marketing campaign results and keep on spending their money, without knowing whether the campaign is effective or not. […]
Networked Blogs
As all of you regular readers (thanks, btw!) know, I like to write quite often about technical tools, gadgets and websites that can help make our lives and businesses easier. The latest one I’m enamored of is Networked Blogs. Introduced […]
Demystifying Social Media Workshop: Dec 1
Well, Simon and I are at it again. We have an upcoming, two-part workshop at the Alliance For Arts and Culture on Dec 1. Part 1: 9 am-12 pm Social Media Marketing Theory The marketing game has changed. The internet’s […]
When your artist and your marketing department are at odds (guest post by Alfred DePew)
I’m a writer, a writer of fiction. Fiction contains dialogue. People talk to each other in stories. We all know that. What took me some time to realize is that the conversations going on in my head about my own […]
Why Social Media Matters (guest post by Rebecca Krause-Hardie)
Rebecca posed a question to me the other day. It was something like this… I know social media is important, and you know it’s important, but how do we make the case for the value of social media – to […]