When is it time to quit?
I‘ve been thinking about quitting a lot lately. I am one of those people that, when I commit to something, I will follow through with it, even if it feels like it isn’t working. Not that I’m unable to quit […]
We Are All Weird: guest post by John McLachlan
I’m weird. Are you? Is your art weird? Are you arts patrons weird? We Are All Weird is the name of a new book by Seth Godin. It’s a book that finally explained in very simple and clear terms how […]
Nothing is more inevitable than change…
Dear Gentle Reader: Here at the WorldWide Headquarters of Rebecca Coleman, Marketing and Media Relations, there is chaos. I’m moving on the first of the month, so there are boxes and piles of stuff everywhere. In addition, I am fully […]
Yes, but WHY is Content King?
Content is King. Always add value. Make your blog sticky. I hear these things come flying out of my mouth when I’m teaching. Check into almost any blog on social media, and you’ll find those words somewhere in the posts. […]
Too! Many! Exclamation! Points! :-)
A couple of weeks ago, I was reading the Museum 2.0 blog, and I came across this post: No! More! Exclamation! Points! Yikes. I sunk into my chair. I use exclamation points way too much. Smilies, too. Really. A lot. […]
Strategies vs. Tactics
Social Media Marketing: it’s a brave new world. As an artist or a small business owner, you are probably feeling increasing pressure to get involved with social media. You hear warnings all the time: “your customers are on Facebook and […]
The “Ick” Factor
As I begin to transition more and more into teaching and training in social media, and away from doing publicity, I find myself struggling more and more with self-promotion. As a freelance publicist, I have no problems marketing myself: I […]
Slacking… or not.
Every year around this time, I have the same conversation with myself: It’s the summer! You don’t have as many contracts! That means you have more time to work on your own business! But, I’m tired. But you have to […]
Never Enough Time
Those words come out of my mouth. A lot. There are a lot of Rebeccas: there’s the theatre publicist, the teacher, the consultant. Then there’s the Rebecca that runs her current business (marketing, accounting) and envisions and creates new businesses. […]
Interactive World, Passive Audiences?
It all started innocently enough. Last weekend, I headed down to a local, free music event being held here in Vancouver. While there, I ran into a bunch of friends, and then consequently hung out with them for the next […]