When I teach workshops and classes, I often start by talking about the changes that are currently happening in the world of marketing. We are increasingly moving from a state of “push” marketing to “pull” marketing, the main difference between […]
I‘ve long been a fan of MailChimp for e-newsletters, but they just keep getting better and better. Most recently, MailChimp increased their free account from a list of 1,000 to 2,000. I’ve done lots of research on this, and you […]
A long, long time ago, when I first started my blog, I wrote a post on E-Newsletters. it was a post talking about the basics of e-newsletters: what they do, and what options there are out there. It remains one […]
I have a couple of things to share with you today, mid-week. No real theme, just some things that have come across my desk that I thought were worthy of sharing. So, hopefully you get something out of them… 1. […]
I’m still buzzing. Yesterday afternoon, I got to be part of a panel on Marketing Using Web 2.0 at the GVPTA’s annual Making a Scene Theatre Conference (see previous post and its shameless fawning over Daniel MacIvor). I am always […]
I probably don’t need to sell you on the idea of having a newsletter. I’m pretty sure you’re already aware of the relationship-building potential of having a newsletter for your theatre company or arts-based business. I don’t like the hard […]