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E-Newsletters Archive

Are You Ready for CASL Compliance?

June 12, 2017

Three years ago, on July 1, 2014, the Canadian Anti Spam Legislation came into effect. Otherwise known as CASL, the law is attempting to regulate the amount of spam we get in our inboxes. It’s kind of crazy and awe-inspiring […]

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Posted by Rebecca ColemanPosted in E-Newsletters
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Email Marketing: nope, it’s not dead

June 26, 2015

When I talk about email marketing in my classes, I sometimes get baleful stares. “Isn’t email dead?” they wonder. “Isn’t this a class on social media?” Email marketing is most definitely not dead. I get it, everyone obsessed with the […]

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Posted by Rebecca ColemanPosted in E-Newsletters
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Constant Contact: More Than Just Email Marketing

April 10, 2015

I’ve recently had the opportunity to take Constant Contact for a test drive, and I wanted to report back on what my experience has been. About a month ago, I started up a new e-newsletter. It’s focus is blogging. Basically, […]

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Posted by Rebecca ColemanPosted in E-Newsletters
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The Best Advice for Building an Email List

July 23, 2014

It’s tough out there! With Facebook’s organic reach being so little these days, many people are returning to the old-school ways: an old-fashioned email list. Now, I know you’re probably concerned about CASL, and you have every right to be. […]

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Posted by Rebecca ColemanPosted in E-Newsletters
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CASL Compliance: What You Need to Do Before July 1

June 25, 2014

As of July 1, Canada’s Anti Spam Legislation (or CASL) comes into effect. Basically, if you are running some kind of email list through MailChimp, Constant Contact or iContact, you need express permission from the people who are on that […]

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Posted by Rebecca ColemanPosted in E-Newsletters
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New E-Mail Spam Regulations: What You Need to Know

April 14, 2014

Having an e-news list and sending out e-newsletters has always been an important part of most business’ social media marketing plans. But in this era of Facebook restricting views (unless you pay), e-newsletters are more important than ever. People are […]

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Posted by Rebecca ColemanPosted in E-Newsletters
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Unroll.Me–Stop Inbox Hoarding

February 3, 2014

I have a cool little tool to introduce to you today. If you’re anything like me, you probably sign up for tons of email newsletters. I have ones I subscribe to that are about social media, some about shopping and […]

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Posted by Rebecca ColemanPosted in E-Newsletters, Tech/Gadget Review
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How GMail Tabs are Affecting Email Marketing

October 2, 2013

I love my gmail. Love it! Seriously. While I’ve had an account for quite a while, over the last couple of years, I’ve gone 100% over to gmail with all of my email. I can stream all of my email […]

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Posted by Rebecca ColemanPosted in E-Newsletters
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How to Install a MailChimp Signup Box on Your Facebook Timeline Page

June 7, 2012

It’s like dejavu all over again… I’m pretty sure I’ve already made this video. But with all the new changes to the Facebook interface, things have changed again. Why would you want to install a MailChimp Signup on your Facebook […]

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Posted by Rebecca ColemanPosted in E-Newsletters, Facebook
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Creating an E-Newsletter Archive with MailChimp

May 3, 2012

I‘ve been writing a monthly e-newsletter for three years, now. It took me a while to find my niche for the e-newsletter, but I’m fully into it now: every month, I share a “Social Media How-to.” I started thinking recently, […]

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Posted by Rebecca ColemanPosted in E-Newsletters
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