It’s tough out there! With Facebook’s organic reach being so little these days, many people are returning to the old-school ways: an old-fashioned email list. Now, I know you’re probably concerned about CASL, and you have every right to be. But if you use an e-newsletter service like Constant Contact or MailChimp or Awebber, and you use a double opt-in system to collect email addresses, you have nothing to fear from CASL.
The advantage of an email list is that you own it. You don’t own Facebook or Twitter. But your email list belongs to you, and as long as you don’t abuse it, you can grow a loyal following and communicate with them. Offer them value. That’s the most important thing. They will open your newsletter if they know something awesome is going to be inside.
Here are some great links I’ve been collecting–my very best advice for building an email list.
- First off, if you’re stuck and can’t decide which e-newsletter service to use, check out this awesome comparison chart (I use MailChimp).
- Email List Building from the Experts: how to grow a massive list
- How to Build an Email List Using Social Media
- 15 Ways to Grow Your Email Marketing List
- How to Make Sure Your Emails Land in Gmails Primary Inbox. If you’re a gmail user like me, and you use tabs (which I love), your enewsletters will end up in tabs, not your primary inbox. Here are some tips to help ameliorate that.
- And speaking of open rates… The Most (and Least) Effective Keywords in Email Subject Lines
- And when’s the best time to send your emails for maximum impact? The Best Day and Time to Send Your Email Marketing Messages.
Happy Wednesday, and happy sending!