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branding Archive

“I Need A Starbucks” Lessons in Branding

May 16, 2014

This week, I’m dusting off some older, popular posts and re-posting them. I love this post. I was really proud of this one from January 12, 2011. Enjoy!  I grew up in a small town on the coast of south-western […]

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Posted by Rebecca ColemanPosted in Musings
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#BuildYrBrand 1: What is Personal Brand?

November 8, 2013

Branding. It’s a word we hear thrown around a lot these days. I would define “brand” as being your business’ personality. It can include, among other things (depending on whether your business is online or bricks-and-mortar): Your name Your logo […]

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Posted by Rebecca ColemanPosted in MaxYrBrand
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Three Inexpensive Ways to Get Your Logo Designed

August 22, 2011

Quick!! What company is this?   And this??   Uh-huh. I’ve written more than a few posts about branding: Does Your Book Match its Cover, “I Need a Starbucks,” Lessons in Branding, and Marketing vs. Publicity. Let me be clear: […]

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Posted by Rebecca ColemanPosted in Business of Arts
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Does your book match its cover?

July 28, 2010

Last week, I almost didn’t eat dinner at what is, quite possibly, the best restaurant in Kelowna. Quick back story: I was in the Okanagan for the premiere of The Beast of Bottomless Lake at the Okanagan Film Festival on […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts
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On the topic of touchpoints

September 28, 2008

Originally published March 31, 2008 on The Next Stage) This month’s Art of the Business deals with a term you may or may not have heard before: touchpoints. A touchpoint is any way that your consumer, or end-user, comes in […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, Marketing Ideas
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