This week, I’m dusting off some older, popular posts and re-posting them. I love this post. I was really proud of this one from January 12, 2011. Enjoy! I grew up in a small town on the coast of south-western […]
Branding. It’s a word we hear thrown around a lot these days. I would define “brand” as being your business’ personality. It can include, among other things (depending on whether your business is online or bricks-and-mortar): Your name Your logo […]
Quick!! What company is this? And this?? Uh-huh. I’ve written more than a few posts about branding: Does Your Book Match its Cover, “I Need a Starbucks,” Lessons in Branding, and Marketing vs. Publicity. Let me be clear: […]
Last week, I almost didn’t eat dinner at what is, quite possibly, the best restaurant in Kelowna. Quick back story: I was in the Okanagan for the premiere of The Beast of Bottomless Lake at the Okanagan Film Festival on […]
Originally published March 31, 2008 on The Next Stage) This month’s Art of the Business deals with a term you may or may not have heard before: touchpoints. A touchpoint is any way that your consumer, or end-user, comes in […]