I have one of these: This is my son, Michael, who’s 12. And a half, actually. Which makes him a “tween”–that weird in-between stage where they aren’t quite kids, but they’re also not yet teenagers. Kids today, obviously, have very […]
Well, friends, this has been a fun series, but I feel like it’s time to wrap this puppy up! Let’s have a look back and talk about what we’ve learned. 1. Defining your Personal Brand. I define “personal brand” as […]
Today is my last post in this series, which has been going on since November. I’ll do a wrap-up post next week, but I wanted to leave you with one last set of tips for building your personal brand. If […]
Writing a book is a fantastic way to build your personal brand. First of all, it gives you credibility: you can now refer to yourself as “the author of.” Secondly, your book can help to build other sections of your […]
And we’re back! Hope you had some time over the holidays to relax and rest your mind. I find that I often have great ideas or come up with solutions to things I’m wrestling with when I put them out […]
For my money (or rather lack of money ;-)), there’s nothing that’s better for growing your personal brand than a blog. Or some variation thereof: which could be a podcast or a vlog. Why do you think I’m still here […]
I have been working as a freelance publicist for the last 10 years or so. My job as a publicist is to get the traditional media to write stories about my clients. Now, over the last 6 years, I have […]
Now that we’ve established what personal branding is, and gotten clearer about what your personal brand is… and done some work behind the scenes around goal setting and why we want to build a personal brand, now it’s time to […]
Last week, we talked about the “what,” but this week, we’re going to look at the “why.” Hopefully by now, you’ve been thinking about what your personal brand is, and it’s starting to become clearer to you. It’s important to […]
Branding. It’s a word we hear thrown around a lot these days. I would define “brand” as being your business’ personality. It can include, among other things (depending on whether your business is online or bricks-and-mortar): Your name Your logo […]