Apparently The Mayans Had Us All Terrified For Nothing A guest post by Joe Thomas So here you are at the end of another ho-hum year. Last year about this time, you threw up your hands and yelled, “Thank goodness […]
Guest Post by C. Mairin Deery As a web designer and developer that works with a lot of small and non-profit/not-for-profit projects, I learned quickly that WordPress was the best platform out there. There’s a plugin for practically everything, and the […]
I’m weird. Are you? Is your art weird? Are you arts patrons weird? We Are All Weird is the name of a new book by Seth Godin. It’s a book that finally explained in very simple and clear terms how […]
As a business owner, one of your main goals is to generate sales through marketing, and another is to measure and keep those marketing costs down. Using the free web-based software Google Analytics it’s possible to keep tabs on your […]
Measuring the effectiveness of marketing campaigns is imperative to determine how successful it is. But still, most business owners don’t track their marketing campaign results and keep on spending their money, without knowing whether the campaign is effective or not. […]