Gentle reader, I have been away in Chicago all last week attending Sage Summit. I’ll be back with a wrap-up post a bit later this week, but for now, I’m trying to catch up on work and prep to go […]
Today I have a guest post for you from Corrin Foster. This topic is one that’s near and dear to my heart–I am a big believer that social media allows us writers to create our own platforms and to garner an […]
Guest post by Charlotte Corner. Over the last decade word of mouth marketing (WOM) has evolved from face-to-face conversation into a whole different ball game. Now, a majority of the world’s population interacts across additional platforms, from social media, to email and […]
If you are regular reader of my blog, you’ll know that I’m starting to become more and more disenchanted with Facebook, and more and more enamoured of G+. I’m not alone. I feel like this is a pretty common sentiment […]
Tumblr is a unique blogging platform in that it encourages the use of short and concise forms of information, such as photos, quotes, short videos or other short bursts of text that get the point across quickly. So instead of […]
Gentle reader, as we wind down the year, I’m going to be taking a bit of time off. I’ll be bringing you a series of guest posts in the mean time, starting with this one today from Theo Schmidt. Facebook, […]
In its 2013 edition of The State of Inbound Marketing, HubSpot reported businesses on average see 34 percent of all leads coming from inbound marketing, while traditional outbound methods are responsible for 22 percent. In case you need a quick […]
R ecently, a colleague asked me, “What was the most rewarding mistake you ever made in business?” It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to […]
As an adjunct to my “Monetizing Your Blog” series, I have a guest post for you today from Rob Greenberg. Why create a community around your blog? A sense of community produces devoted and dedicated blog readers– your Army, in […]
I was away teaching a social media bootcamp all weekend, so I have a guest post for you today. I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room […]