As we head into a new school year, and I prepare to start teaching classes again, I came across this fabulous infographic.

The courses that I teach all have one central goal: not just to teach people how to use social media, but how to use it strategically for results. I work with my students and clients to create a social media marketing plan, where, with only a few minutes a day, they get the biggest bang for their buck (or, in this case, time).

This infographic wraps everything up into a tight little package. I’m a big proponent of mapping out your social media content a month or so in advance–not pre-loading tweets, etc, but planning what days you are going to post to FB and Twitter, and and some ideas for what that content can be.

Just do it!

Infographic by @vankorlaar. http://topnonprofits.com/posting-guide