What the heck is Alexa Ranking?

Since I’ve been doing the #MonetizeYrBlog series, I’m learning so much!

One thing that recently crossed my radar is something called Alexa Ranking. PR companies, or people who want to work with bloggers, may check out your Alexa Ranking to determine whether or not they want to work with you. Alexa basically scores how popular your website is.

alexa ranking for bloggers

Alexa belongs to Amazon, and provides global website and blog ranking for your niche. With Alexa, the smaller your ranking, the better (the opposite of Google Page Rank). If your Alexa score is 1,000,000 or less, you are in the top 5% of websites worldwide. At 200,000 or less you are in the top 1%. Ideally, you want your blog to be in the top 100,000 of your niche. Note that local/country traffic plays a role in your ranking. My overall ranking is 521,401. But in Canada, it leaps to 39,312.

Here’s the thing about Alexa, though. It’s skewed. They only gather information from users of the Alexa toolbar. However, you should, at the very least, go and register your blog on Alexa.

Additional reading:

About Alexa Ranking

How to improve your Google Page Rank and Alexa Ranking 

How to improve your Alexa Ranking 

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Rebecca Coleman

Social Media Marketing Strategist, Blogger, Author, Teacher, Trainer. Passionate foodie, mom to Michael, fueled by Americanos. I love my bike. Soon-to-be cookbook author. Localvore with a wanderlust.

Comments 4

    1. I’m not sure that it really is. I think I need to send some emails to my friends that work with PR cos and see if they recognize it as something important or not. It could also be a bigger thing in the US than here….

    1. Alexa also provides analytics and demographic information for your website–that’s the paid option. I think there are still lots of free ways to access that information, like google analytics or your WordPress Jetpack, so, no, I’d just opt for the free version.

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