Friends, it may be time for us to say goodbye.

It’s been a month since I’ve posted here, and if I’m being honest, my content of late hasn’t always been incredibly inspired. I endeavour to put up good, solid, valuable content for you each week, but there have been times I felt like I was publishing more for that reason than because I felt inspired.

I’ve been blogging here for a decade, and there are more than 1,000 pieces of content on this blog.

When I started writing 10 years ago, the purpose of being here was to share valuable social media and marketing tips and tricks with audience, with the aim of becoming known as an expert in my field.

It was a marketing ploy that worked really well for me; I always had work.

Over the last few years, things have shifted in my career, as I began to focus more on teaching and less on freelancing. It wasn’t that I didn’t love the work–I did–but the constant hustle started taking its toll.

I longed for a life that was a little less stressful, and a bit more steady, and teaching has given me that.

As a teacher, it’s still incredibly important that I remain on top what’s happening in the world of social media, so for a while, that became the focus of what I wrote about on this blog.

But lately? I feel like I may have run out of things to say.

A decade in, and the world of social media is a very different place. The pace is frenetic. The landscape is fractured. Fakery, sadly, abounds.

There was a time when it all felt, in  way, easier. Even though we didn’t really know what we were doing, we were all in that place together. Today, everyone with an Instagram account is an expert in something. It’s getting harder and harder to stand out.

It really came down to content: create solid content, and do it on a consistent basis, you’d be successful. But that’s not the reality any more. Not that you should be creating crap content–of course you shouldn’t–but just creating good content isn’t enough any more. You need a budget, you need to understand algorithms, you need a team of influencers to help promote it past the starting gate.

I just think maybe I’m a bit tired.

And the reality is, I recognize this place. I’ve been here before. Many times. You can probably search back through the archives and find similar posts where I express my frustration and burnt-out-ness and threaten to quit.

So maybe this is just a break. And I’ll be back.

Truthfully, social media is my life, and I’ll continue to, on a daily basis, learn and teach and read and write. But just maybe not here.

I am the kind of person who takes commitment very seriously. I don’t commit lightly, because I know that when I do, I’m in it. IN IT. So that’s part of what makes it hard for me to make this decision. I made a commitment to y’all a decade ago, and here I am, still showing up.

But maybe it’s okay to close the door and move on to something else, something new.

Salud, friends. It’s been a crazy, bumpy, exhilarating ride.