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Arts Marketing Archive

The Loves and Limits of Facebook, Pt 1

June 8, 2009

It’s been a while since I wrote a post on Facebook. Simon and I have been working with one of our clients lately, and that work has lead to much research on the limitations of what Facebook can do. We […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Facebook
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Mid-week Tim-… er, Tid-Bits

April 29, 2009

I have a couple of things to share with you today, mid-week. No real theme, just some things that have come across my desk that I thought were worthy of sharing. So, hopefully you get something out of them… 1. […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, E-Newsletters, Finances, Marketing Ideas
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Demistifying Social Media: new date added!

April 24, 2009

You can argue with me on this one, but I think, maybe, the two sweetest words in the English language are: sold out. Simon Ogden and I got asked to do a workshop on using social media as a tool […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Facebook, Marketing Ideas, Twitter
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Demystifying Social Media: A Workshop

March 30, 2009

I belong to a group of people that all to marketing for Arts Organizations, here in Vancouver. If you are a regular reader of my blog, you’ll know by now that we are suffering from loss of media coverage of […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, Workshops
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State of the Union: Social Networking

March 23, 2009

Okay, so I’m no Guy Kawasaki. I’m not even close to Seth Godin.  But some interesting things have happened over the last few weeks, and I wanted to share them with you. First off, Twitter just celebrated its third birthday. […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, Business of Arts, Facebook, Marketing Ideas, Twitter
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How Businesses are Using New Media for Publicity

March 11, 2009

The mainstream media is shrinking. We’ve established that, and whether it’s temporary or permanent, only time will tell. In the mean time, we still need to get people through the door. Here are three examples of what some companies are […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, Business of Arts, Marketing Ideas, Twitter
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Are we losing the mainstream media? Part 2

March 9, 2009

A couple of weeks ago, I put up a post that outlined cuts to the local arts coverage. It’s happening all over again. This week, Jerry Wasserman, a local theatre critic that writes for Vancouver’s Province newspaper, had this on […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts
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Getting them in the gut, or yet ANOTHER post about Rent

February 25, 2009

I took a small business class at BCIT in September of 2007. It was great, because it allowed me the time and space to finally write that business plan I’d been putting off for the last six years or so […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts
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Building an Audience for the Future

February 18, 2009

In December, I wrote a blog post about a show I went to see that was well attended, but the median age of those present was in the 40-50 range. A big issue for a lot of theatre companies right […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts
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Surviving The Culture Change

February 16, 2009

This was recently forwarded to me by Mirjana Galovich, who is the director of marketing and sales for the Vancouver Museum. It is US arts philanthropy expert Diane Ragsdale’s keynote address on the subject “Surviving the Culture Change,” which she […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, Finances
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