I was asked this question in a phone call from one of my clients last week. “500?” she asked. I nearly choked on my coffee. There’s a marketing revolution happening, folks. And the news is mostly good, and a little […]
In the business world, mentorship is a widely-respected and -practiced phenomenon. I don’t see it happening as much in the arts world–apprenticeships, yes, but mentorships, not so much. I, myself have had mentors in the past, most recently through The […]
It’s weird, y’know? I spend all my days doing marketing of some way, shape or form. But sometimes, when you are doing something all the time, you get your head so involved in it, that you loose perspective on the […]
It’s happening. Slowly, but surely, more and more Vancouver theatre companies are choosing to get online with Web 2.0 technology. Simon Ogden and I have been preaching this gospel for a long time: it’s not enough to just have a […]
This week, I’ve been writing posts on the topic of visuals to accompany your publicity campaign. We talked about the two photo shoots you need for your show, the publicity shot, and the production photo. Today, I want to talk […]
This week, I am doing a series on getting great visual to accompany your marketing and PR for your show. On Monday, I talked about the importance of getting a really great publicity shot, and how to do that. Today, […]
If you are producing a play, you know you need them. Gone are the days of putting the word out about a photo call, and having a bunch of photographers and TV cameras show up to get a shot to […]
Last night I went to see the Vancouver Playhouse’s production of The Drowsy Chaperone (which is, by the way, a wonderfully cheese-filled romp through musical theatre lead by Jay Brazeau–go if you get a chance). I was happy to see […]
As the December comes to an end, we begin to turn our attention to the unvarnished potential of the new year. What’s next? How do we fill the theatre? Well, my dear pal, Simon Ogden (of The Next Stage) wrote […]
Last week, I did an interview with Trilby Jeeves about the basics of Twitter, which is the micro-blogging site that is rapidly taking over the social networking world. Since then, I have come across tons and tons of really great […]