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Arts Marketing Archive

Logo-a-go-go

November 28, 2008

This week, I interview Janet Baxter, a photographer, web designer, and graphic designer, who helped me develop my new logo. I also (weirdly) interview myself about the logo-development process. TAoTB: What exactly is a ‘brand’? And how is my logo […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts
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So, how much should you be spending on marketing and publicity?

November 26, 2008

I was just reading a really interesting post by Darren Barefoot about Victoria’s Belfry Theatre, called The Economics of a Theatre. In it, he breaks down how much money the theatre is spending, and where their revenue comes from. Now, […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, Finances
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What the Tweet?!?? A rookie’s guide to Twitter

November 21, 2008

You’ve probably heard of Twitter. It is rapidly becoming extremely popular–some say, even more popular than Facebook. If you’re wondering what all the hoopla is about, and what the point is of joining another huge time-waster, read on! For this […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, interview, Marketing Ideas, Twitter
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Is there no such thing as ‘bad publicity?’

November 19, 2008

Last summer, I guest-blogged a post over on The Next Stage that addressed a big controversy that was happening at Toronto’s Summer Works Festival. A group in the festival had written, and was performing a play about a man called […]

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Posted by Rebecca ColemanPosted in Arts Marketing
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I feel like a gospel preacher…

November 15, 2008

I’m still buzzing. Yesterday afternoon, I got to be part of a panel on Marketing Using Web 2.0 at the GVPTA’s annual Making a Scene Theatre Conference (see previous post and its shameless fawning over Daniel MacIvor). I am always […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, E-Newsletters, Facebook, Marketing Ideas, Websites
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Daniel MacIvor and I are in some good company.

November 13, 2008

It’s no secret that Daniel MacIvor is my favorite Canadian male playwright. If I had a buck for every time I’ve performed This Is A Play, I’d… well, I could buy a pizza, for sure. The esteemed Mr. MacIvor is […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, Business of Arts, Facebook, Marketing Ideas, Websites
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E-newsletters

November 7, 2008

I probably don’t need to sell you on the idea of having a newsletter. I’m pretty sure you’re already aware of the relationship-building potential of having a newsletter for your theatre company or arts-based business. I don’t like the hard […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, E-Newsletters, Marketing Ideas
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Survival Skills for Artists: Chris Tyrell Interview

October 23, 2008

Okay, visual artists, this one’s for you…. (but those of you who aren’t painters, sculptors or photographers, you can benefit from this one, too) This month I interview Chris Tyrell, author of Artist’s Survival Skills, subtitled How to Make a […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, interview, Misc
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Creating meaningful blog connections

September 28, 2008

(Originally published on September 22, 2008 on The Next Stage) On August 10, 2008, in the wee small hours of the morning, a propane station blew up in Toronto. The video and the information was all over the internet long […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, Business of Arts, Marketing Ideas
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Becoming more bloggable

September 28, 2008

Originally published on August 26, 2008 on The Next Stage) If you google Vancouver blog, the number one hit is Miss 604. Rebecca Bolwitt is a born-and-bred-in-Vancouver professional blogger and podcaster, whose Vancouver-centric blog garners 40,000-50,000 unique visitors a month. […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, Business of Arts, Marketing Ideas
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