Once upon at time, if you wanted to “make it” as an artist, you had a fairly-well defined path to follow to success. It usually started with some kind of post-secondary education, and then a few years of struggling while […]
A long, long time ago, when I first started my blog, I wrote a post on E-Newsletters. it was a post talking about the basics of e-newsletters: what they do, and what options there are out there. It remains one […]
Simon and I are back by popular demand (I’ve always wanted to say that)! Rebecca Coleman and Simon Ogden are pleased to present their immensely popular workshop: Demystifying Social Media Welcome To The New Marketing Tuesday, April 27, 2010 9:30 […]
Quite often in my work, I get my clients on TV. We have a local cable channel here in Vancouver, Shaw, that has three separate shows, and I often get my clients on those. They’re great, because they reach a […]
I was watching the news this morning, and caught two interesting pieces. First, there was the story about this gal, Sarah Killen, whom Conan O’Brian chose at random to be the one person he follows. Overnight, this 19-year-old from Michigan […]
A few weeks back, I promised you this, so here it is! To create your own custom Twitter Background, you’ll need access to some kind of digital photo-manipulation program. If you don’t have Photoshop, you can use Gimp for Mac […]
I am a freelance theatre publicist, and I often get asked “what’s the difference between marketing and publicity?” so I thought I’d write a post on it. Marketing has a much larger reach. Marketing includes anything to do with your […]
Last summer, I was asked to give a workshop called “How to Promote Your Theatre Season on a Shoestring” at the Mainstage Conference that’s thrown every year by Theatre BC. I did it, to a fairly small crowd, but everyone […]
Last week I wrote a post on how important it is to make sure that your website and all your social media are connected to each other. I had a few questions after I posted it, mostly along the lines […]
A couple of weeks ago, my sweetie, who is a singer/songwriter, got invited with another singer/songwriter friend to perform at an open-mic night. The host was a restaurant. The business-savvy owner wanted to video tape them and put the footage […]