Tiptoeing into TikTok
I’m old. Like half a century old. In the US right now, the 18-24 year demographic accounts for 42% of its users. A further 27% make up the next biggest demographic, 13-17 year olds. Clearly, a Gen Xer like me […]
Is This The End?
Friends, it may be time for us to say goodbye. It’s been a month since I’ve posted here, and if I’m being honest, my content of late hasn’t always been incredibly inspired. I endeavour to put up good, solid, valuable […]
Social Media Following: is Bigger really Better?
Numbers. In social media, it’s what we’re all striving for, right? To have that big following. To see the zeros get added to followers count. The bigger the following, the more respect we command and the more potential for making […]
Lessons from the Farmer’s Market
I’ve been on the road for the last few weeks. This summer, I’ve made it my mandate to explore my own backyard, visiting various locations in BC, and writing about the local food scenes for my other blog. Part of […]
Influencer Marketing in 2018
Last week, I may have written a 1,000 word rant about all the problems with influencer marketing in 2018. Sorry/not sorry? I mean, this is the reality of the world today: influencer marketing is huge. The potential is huge. But […]
The Problems with Influencer Marketing
When I was prepping to write this blog post, I did a bunch of research on where we are currently at in the world of Influencer marketing. Maybe it was just the search strings I used, but I was hard […]
Instagram Pods
If you’re anything like me, you have maybe been feeling a bit frustrated with Instagram lately. The algorithm has made a big difference in the kind of engagement I’m getting on my posts. Only a year ago, I’d easily get […]
Are we burning out of social media?
A couple days ago, I endeavoured to go through my FB friends list, and unfriend anyone I didn’t really know, or hadn’t interacted with in years. There was a time when I would never have done this. Numbers are paramount, […]
Influencer Marketing: how to connect with Influencers in your Business’ niche
The last few years have seen the rise of the influencer in the world of marketing. You see, as algorithms muddle our feeds and the price of advertising rises, businesses are looking for new ways to connect with their clients […]
How to Bulk Upload Tweets: Create Twitter Content for a Month in Minutes
Today, I’m sharing with you a secret method that I use to help run my business: bulk upload tweets. So, I’m a busy girl. I teach classes in social media, I have a kid, I run a business (or 4). […]