Mobile Tagging: Posters?
In March, I got this cool package in the mail. It was called Stickybits, and here’s what was in it:
Can SMS Save Our Souls?
While in Australia, I had a few conversations with folks there about how they are using SMS messaging to get bums in seats. One gal I met at one of my workshops said “If I get a text message from […]
Getting the Kids In
Here’s what we know: children who are exposed to the arts from an early age, will, statistically speaking, probably grow up to be life-long consumers of art. So, if you take your kids to see The Nutcracker every year at […]
Who’s your audience?
Picture, if you will, a meeting. The meeting is between me and you. We are meeting to discuss publicity and marketing options for your upcoming play/performance/concert/art exhibition/CD launch. I say to you: “So, who’s your audience?” And you say….. Oh, […]
They don’t call it a “revolution” for nothing
Okay, seriously, this is cool. A new company called Pay with a Tweet has figured out a way to barter Tweets for stuff. For example, The Globe and Mail published this story yesterday about the Ottawa Indie band called hotshotcasino. […]
Desperation Isn’t Pretty
Does this make you want to eat here? : : : : : : : : : : :
Stand-Out Advertising
I’m reading Seth Godin’s Purple Cow right now. I’m about 20 pages in, and it’s making my brain ping off in all directions. It’s brilliant. Seth talks about what he calls the TV-Industrial Complex. Basically, TV advertising was king. If […]
Fringe Marketing for Dummies
Here in Vancouver, there are 86 productions in The Fringe this year. Now, you aren’t going to be competing with every single one of those at any given time, but certainly you will be competing with some. On top of […]
Win a “Go See A Play” T-Shirt!
The folks over at the What You Will Equity Co-op (currently running Twelfth Night until July 24 at the JAC), in an attempt to promote the theatre industry (not just their own play) got a bunch of shirts printed up […]
One more reason why you should be online
Why? According to Arts and Entertainment Infozine: People who participate in the arts through electronic media are nearly three times as likely to attend live benchmark arts events as non-media participants. What does this mean? Well, in the States, The […]