Mid-week Tim-… er, Tid-Bits
I have a couple of things to share with you today, mid-week. No real theme, just some things that have come across my desk that I thought were worthy of sharing. So, hopefully you get something out of them… 1. […]
Demistifying Social Media: new date added!
You can argue with me on this one, but I think, maybe, the two sweetest words in the English language are: sold out. Simon Ogden and I got asked to do a workshop on using social media as a tool […]
Wanted: Theatre Reviewers
It’s a sad state of affairs, here in Vancouver. Theatre reviewers are becoming extremely rare. In the past few months, the Globe and Mail let go their Vancouver theatre reviewer, and cut their Vancouver theatre section entirely. Jerry Wasserman was […]
State of the Union: Social Networking
Okay, so I’m no Guy Kawasaki. I’m not even close to Seth Godin. But some interesting things have happened over the last few weeks, and I wanted to share them with you. First off, Twitter just celebrated its third birthday. […]
How Businesses are Using New Media for Publicity
The mainstream media is shrinking. We’ve established that, and whether it’s temporary or permanent, only time will tell. In the mean time, we still need to get people through the door. Here are three examples of what some companies are […]
How Artists are Using Social Media
Here in Vancouver, there’s a local gal who is an actor and a social media enthusiast, called Monica Hamburg. While our paths have not crossed at auditions (that I know of), they have crossed on Twitter. A while back, she […]
Back to Basics
It’s weird, y’know? I spend all my days doing marketing of some way, shape or form. But sometimes, when you are doing something all the time, you get your head so involved in it, that you loose perspective on the […]
A Who’s-Who of the Vancouver Theatrosphere
It’s happening. Slowly, but surely, more and more Vancouver theatre companies are choosing to get online with Web 2.0 technology. Simon Ogden and I have been preaching this gospel for a long time: it’s not enough to just have a […]
Using moving pictures to promote your show
This week, I’ve been writing posts on the topic of visuals to accompany your publicity campaign. We talked about the two photo shoots you need for your show, the publicity shot, and the production photo. Today, I want to talk […]
All about production photos
This week, I am doing a series on getting great visual to accompany your marketing and PR for your show. On Monday, I talked about the importance of getting a really great publicity shot, and how to do that. Today, […]