I get asked this question a lot: what’s the lifespan of a tweet? Of a Facebook post? It’s a good question, because understanding how long your social media posts last for can inform how often you should be posting. Twitter, […]
The advent of “instant stories” is a relatively new one. It all started with Snapchat. This instant messaging service was especially popular with teens and those in their early ’20’s–you could take photos or short videos of yourself, and send […]
Social media has come a long, long way. Way back, 10 years ago, when I first started dipping my toes in these waters, it was a very different situation. Social media was thought of as mostly for fun, not for […]
It’s a matter of balance. If you post too often to your social media, you risk burning out your followers, and having them unfollow you. But if you don’t post often enough, you look lazy or uninformed. Truthfully, if you […]
Last week, my friend Vicki was writing her weekly column for the newspaper in the town where she lives. She was stumped about what to write, so she put it out to her FB friends. One of my biggest pet […]
Regular readers will know that I’m on a bit of an Influencer Marketing kick these days. In this era of failing newspapers, magazines and TV shows, influencers like bloggers, Instagrammers and YouTubers are rising. Small businesses can work with influencers […]
We’re almost 2 months into 2017; how’s your year been so far? Mine’s been pretty amazing, I have to say… I think 2017 is going to be pretty great. When it comes to promoting your business, there are certainly some […]
I was stoked a couple of weeks ago when I learned I FINALLY got access to Instagram Live. I’ve been an avid live broadcaster for a couple of years, now, ever since Periscope came on the scene. It was pretty […]
We’re a decade in, and it would appear that social media isn’t going anywhere any time soon. In fact, your social media feeds are becoming bigger and bigger assets–for some, obviously, to the point where they are able to monetize. […]
Oh, my. The times, how they are a’changin’. Remember when you had to write a letter or pick up a phone to complain to a company about a product that was defective, or a service that didn’t… serve? Nope, me […]