How to promote your theatre season on a shoestring budget

Last summer, I was asked to give a workshop called “How to Promote Your Theatre Season on a Shoestring” at the  Mainstage Conference that’s thrown every year by Theatre BC. I did it, to a fairly small crowd, but everyone seemed happy. Then, the other day, I got this email, and I hope you will forgive me for sharing it with you:

I just wanted to let you know how much I appreciated your workshop at Mainstage. Bard in Your Own Backyard presented “Romeo & Juliet” for our second season of Shakespeare. Last year we did “Twelfth Night” and were pleased with attendance of just over 600 (Cranbrook is a small community). This year, we hoped to crack 700. We did posters in the usual spots in the community, a huge poster in the local mall, and a sandwich board of the huge poster that traveled the community. We did our facebook fan page, got professional photos, professional video that was also posted on YouTube, email, got 3 front page features with accompanying articles in the local paper, community service ads on local radio and regional CBC radio and television interview on our local cable station…all at NO COST. We did not buy any advertising at all (aside from posters). None. The result, total attendance of 1150 this year!!!!
So thank you so much for your expertise. There is much room for improvement, but what a fabulous start. Our director was skeptical to say the least of all this internet “stuff” but he is now a firm believer!!!
Thanks again.
Susan Hanson
Secretary of Bard in Your Own Backyard Productions
and Producer of Romeo & Juliet

Here’s the PowerPoint presentation I used to give that workshop. Hope you find it useful.

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Rebecca Coleman

Social Media Marketing Strategist, Blogger, Author, Teacher, Trainer. Passionate foodie, mom to Michael, fueled by Americanos. I love my bike. Soon-to-be cookbook author. Localvore with a wanderlust.

Comments 2

  1. Very nicely done, Rebecca.

    How great to hear from someone later of their big success from something you offered. Sometimes it’s easy to think what gets shared never goes very far, but here’s an example where it was used so well.

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