Yeah, yeah, social media this, social media that. Easy for you to say, right? But does it sell tickets/paintings/CDs?
I still can’t prove the direct correlation all the time. No one can. But I wanted to share with you a new tool that has just come out that puts and actual dollar value on your Facebook page.
Using the valuation of 1 fan=$3.70 in real money, the lovely people at Vitrue created this social media evaluator.
My fan page is an asset worth $356 annually, but it has the potential to be worth nearly $1000. You can take some measures to make this happen: adding more fans, and creating more fan interactions, for example.
I was curious to compare my little fan page with one that was really big, so I ran the evaluator on the Sex and the City (come on, May 27!) page. Here is the result:
Caveat: this ONLY works on Fan pages, not groups or personal profiles. Also, your fan page’s settings need to be as open as possible, and not restricted in any way by age or country.