From an article called Geeks, Tweets, Bums in Seats from The Sydney Herald:
In a Nielsen poll, Australian social media use was deemed to be the highest in the world, ahead of the US, Britain and mainland Europe. Almost a third of arts consumers in Australia now use the internet to research a show or event, buy tickets, view art, listen to music or write blogs and share thoughts on social media, according to a recent report from the Australia Council for the Arts.
And it’s not just young consumers. Worldwide, the average Twitter user is middle-aged. Those aged 45-54 are 36 per cent more likely to visit the Twitter site than the rest of the population, according to a 2009 poll. These are figures the arts industry can’t afford to ignore, although most admit they are still feeling their way.
This really great article goes on to give examples of how artists are using social media (specifically Twitter) to create a buzz about their shows, address concerns and answer questions, and even to create art and plays.
The other reason I really love the Aussies is because they invited me to come to Melbourne and do a couple of Social Media Workshops. As you can imagine, I’m pretty stoked.