Iremember reading something a while back, I think by Seth Godin, about Time. We are living in a world, where, for the most part, we have abundance. Money. Stuff. Food. We work hard, we make good money, and we don’t have to worry about where the next meal comes from, how we keep the roof over our heads.

What’s our most precious commodity, then? Time.

Sure, there are small things you can do to gain back a bit of time, like paying someone else to do tasks that you would normally do, like, say, cleaning your house, to free up time so you can do something else that has a greater priority. But ultimately, at the end of the day, we only have 24 hours. No matter what.

I struggle daily with how I prioritize my time–what absolutely must must must get done today? And in that prioritizing, what I find is that my own business’ needs often slip to the bottom of the list. I spend so much time fulfilling the needs of my clients (because, after all, that’s what pays the bills right now), that I don’t have any time left to invest in the business of my future. In the same way that you might put money aside every month for an RRSP, you also need to spend time in investing in your business.

This could be as simple as certain marketing tasks you need to do, accounting, following up new leads, or as complicated as creating a new business or a new offshoot business.

And if you don’t do it, who will?

It has been suggested to me by business coaches to take a certain time each week, say, Friday mornings, and block that time off. Observe it as sacred. Consider it an appointment with yourself. No other business to be done during that time but your own.

Anyone want to try it with me?