The Role of Social Media in the Vancouver Riot

Like the rest of my city, and, sadly, the world, I watched in horror last night as things went from bad to worse. It started with our beloved home team, the Vancouver Canucks, losing the Stanley Cup to Boston in Game 7. No sooner had we begun to deal with the fact that it might be another 40 years before we were in this position again, when some yahoos in the public viewing area outside our Library and Post Office started hurling bottles and debris at the big screen. Then someone set a stuffed bear (the Bruin’s mascot) on fire. And things just went downhill from there. Lighting a stuffed bear on fire led to flipping and smashing cars and lighting them on fire. That led to smashing store windows and looting all the way down the street, and clashes with police and tear gas.

I was watching all of this from the safety of my home, just over the bridge from the hot zone. Our local CTV affiliate had cameras and reporters on the ground, and were showing the action as it happened, live. This feed was picked up and broadcast around the world, and our dirty laundry was on display for, it seemed, the entire universe. The story was picked up by The Huffington Post and Mashable, and made front-page news as far away as New Zealand.

Throughout the night, I heard numerous references to “the role Social Media played” in this debacle. There will no doubt be an inquiry into the events of last night, and I will leave the reasons why up to the professionals to sort that out. No doubt it was a complex amalgam of things.

Was Social Media one of them? Most likely, yes.

On the news, I kept seeing the same scenes over and over: young men (primarily), late teens, early twenties, no doubt fueled by alcohol, taking photos of burning cars, and putting themselves in danger to take photos of themselves in front of burning cars, on light standards, and all kinds of other crazy shit (sorry, that’s just the best word right now). Every time they cut to the reporter on the ground, crazed yahoos would poke their faces into the shot behind the reporters’ security guard and yell “Wahoooo!” and the sign of the horns. Many were on cel phones, and you could see them saying “I’m on TV!!”

They seemed to be seeking notoriety at any cost, in a world where you can become a YouTube sensation over night.

It made me so sad. The entire scene was heartbreaking. I love this city. I have traveled our nation in its entirety many times, and I’ve lived on both coasts. But as an adult, I choose to live in Vancouver, despite the fact that it is one of the most expensive cities in the world, because there are so many amazing things about this city. To see a few “bad apples” create such negative image four our city, which recently hosted the Olympics with great success was devastating.

@SMLois and I in the Fan Zone during Game 6.

In fact, only 48 hours before, I was in that exact spot where the riot started, watching Game 6 with Lois Dawson. It was calm, peaceful, and completely civilized, even though the Canucks also lost.

And for the record, I am a huge Social Media enthusiast. I will stop to take pictures of interesting things and tweet them, or post them to Facebook. But had I been downtown last night, I would have gotten the heck out of Dodge ASAP. I, in fact, only know of one person who stayed downtown to do “citizen journalism.” Everyone else I knew was fleeing the scene, and we were all checking in with each other via text, Facebook and Twitter to make sure everyone was safe.

That was one of the positive ways people were using Social Media last night. Within two hours of the beginning of the riot (in fact, it wasn’t over yet), a Facebook event to clean up the city the next day sprang up, and had enlisted, within short order, nearly 3,000 people who said they would help. Less than 24 hours after, that number verges on 20,000.

People were posting photographs of the kids who were doing damage, smashing and looting on Facebook and Twitter, to see if they could be identified and brought to justice. Those scores of photos will eventually be handed over to the Vancouver Police Department, and hopefully justice will be served.

Here’s my Vancouver Riot Social Media help story:

I noticed that one of my Facebook friends had gone to see Wicked at the Queen Elizabeth Theatre, which was literally in the eye of the storm. He posted to a status update that they were locked in the theatre for their own safety. I tweeted this information, and it was met with relief by John, or @marqueswinecell, who had a loved one inside. I was able to keep him up-to-date by passing on info from my friend, and everything turned out well. His last tweet to me? “You saved my wife huge angst.”

Today the clean-up began. Eager volunteers swept and picked up debris. Swarms of people wrote messages of hope and support on the boarded-up windows of stores that had been broken into and looted. Repairing this damage will take much longer than just replacing windows, however.

When Simon and I used to do workshops together, he had this great saying (why does Simon always have all the great sayings??): Social Media is a tool. You need to know how to use a tool correctly, or else it won’t get the job done. Or, you may end up hurting yourself or others.

And it’s true. Last night, Social Media got a bad name because of the role it played. But it was also used to do so much good. I guess it just depends upon the minds and hands who wield it.



If you enjoyed this post, make sure you subscribe to my RSS feed. You can also Subscribe via email.
(Visited 681 times, 1 visits today)
Rebecca Coleman

Social Media Marketing Strategist, Blogger, Author, Teacher, Trainer. Passionate foodie, mom to Michael, fueled by Americanos. I love my bike. Soon-to-be cookbook author. Localvore with a wanderlust.

Comments 7

  1. Thank you, Rebecca for helping someone inside the QE Theatre by using the Social Media tool.

    A lock down, anywhere, is terrifying enough and, you did well and the right thing, in my opinion, to provide vital information to people locked down inside the theatre.

    You too are one of the heroes during this despicable event who I, here and now, very publically recognize for your contribution.

    A big hug goes along with my thanks too!


  2. Yeah, Chris, I saw that site already. Thanks for linking!

    Susan, I’m organizing an Alliance Marketing council meeting for Thursday, and guess what the topic is? How to manage your marketing and communications in a time of crisis. Fresh inspiration. 🙂

  3. Rebecca:

    This is super about “How to manage your marketing and communications in a time of crisis”! Thanks for leading the way!

    It has been a longtime dream of mine to see the VSO play a summer series at Brockton Oval and it will be a stunning event for Vancouverites and tourists alike to enjoy.

    I truly hope that the Producers of the Summer Fest at Brockton Oval get on the “ball” with contingency security plans to manage people at this “Free” VSO concert.

    But, given the events over the last days in Vancouver,in my humble opinion, immediate planning, and forward thinking, is a MUST for the security of our artists and the public at these massive outdoor events.

    Good luck with your topic of your Alliance Marketing Council meeting!

    Cheers!(from ZRH)


    PS: Mayor Gregor Robertson this is a polite “heads up”!

  4. Hi Rebecca your closing lines are spot on with regard the mind set of using The Internet and certain platforms, social media will help find those people involved this is something that wasn’t available in England when Football/Soccer violence/hooliganism was more widespread in the 1970’s and 1980’s.

    The difference in Vancouver seems to be negative emotions and possibly drunkeness not pre meditated physical violence against other people as is often the case in England with sporting violence. It will be interesting to see the follow up, but as suggested it is a mind set and no different from any other form of communication used over the centuries. It’s simply easier and quicker to get a message out today, enabling people to participate in a positive manner as seen recently in countries across The Middle East or negatively as here in Vancouver.

    It’s not the first case and won’t be the last case that certain media organisations suggest their own tools are being used in negative way by real people. In general real people are not abusing social media in the way some so called media professionals do on TV, Radio and in Newsprint.

    We all have the ability to react, interact and participate globally on a daily basis that’s not a bad thing, by sharing experiences we can help others. This won’t stop the extreme cases as they will always happen it’s human nature, but next time those involved can be better prepared to deal with the situation as has been shown by the supportive connected online community throughout Vancouver.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.