The other day, Mary posted this question on my Facebook page:
I did a bunch of highly unscientific research, namely, I put Mary’s question out to my networks. What I found was, that, overwhelmingly, most people that have blogs on their site have them as their home page, meaning, the blog is the first thing you see when you type in the person’s URL in your browser bar.
That’s how I’ve done it. When I first started blogging a few years ago, I started on a WordPress-hosted blog. I had a separate website for my PR biz, and it was getting all of about 13 hits a day, I think. My blog, however, was getting in the realm of 200 hits a day. So I made the decision to combine the two for the maximum amount of traffic onto a self-hosted WordPress blog.
The question you have to ask is, what is the goal of my site, and what experience do I want my visitors to have. Because from an SEO perspective, Sites don’t get ranked, pages do.So if you want to drive traffic to your blog, then you’re going to optimize the heck out of the blog to encourage new visitors to land there. If you want traffic to land on your “home’ page then that’s where you focus your efforts.However, a fluid, dynamic page will always outrank a static page, eventually, so even a “home’ page that may not get updated as often still needs to have new content created on it at the very very least once a month to stay competitive in rankings.For most of our clients, we have a more ‘official’ and business style home age as the site landing page because it’s what people generally expect when they go to a business web site.
For business purposes, I believe it good to have a static homepage and then a blog portion.
The reason for this is if the homepage is a blog you leave everything up to the visitor as to what they’re going to do. With a static page you are able to guide new visitors.
- What’s the goal of your website? My goal is that people come to appreciate me as a writer and a blogger and as someone who knows something about marketing and social media, so the most appropriate place for them to land on is my blog. I use my navigation bar, which is prominent and across the top, and my sidebar, to highlight things that I think a reader who is coming to my blog for the first time might be intrested in, for example, signing up for my RSS feed, my newsletter, or connecting with me on Facebook and Twitter or Linkedin.
- If your business is of a more informal nature, say, for example, you are a coach or consultant, or perhaps an artist, this might be the best option for you. You want to people to get to know the “real” you, and the best way to do that is by being open and transparent with them, by sharing what you are doing via your blog.
- If you are a larger company, or you’re doing something that feels more “corporate,” then a static landing page with a link in your main navigation bar to your blog is probably a better way to go.