Last week, Pinterest announced that it will now have business accounts for Pinterest. Now, lots and lots of people have been using Pinterest for their businesses already for a while. Like Twitter, they just create a second account in their […]
I loves me my Instagram. But if there was one thing that drove me crazy, it was how mobile- and app-based it was. Sharing a photo from Instagram to the web can be a bit of a complicated procedure, and […]
Pinterest recently added a pretty cool new function. It allows you to pin with a group. Let’s say, for example, you’re getting married (as it seems, everyone on Pinterest is). You could create a board for your wedding (or even […]
In many, many ways, Timeline is a huge improvement over Facebook’s last UI. It’s easier to navigate, makes it easier to find things from your past, and I like the Highlighting and Pinning Posts options. There is one thing that […]
This week, I have a couple of Facebook how-tos for you. Today, I’m going to show you how to schedule or back-date posts on your Facebook Fan (or business) page, and Thursday, I’ll show you how to install apps on […]
I‘m always interested in discovering new marketing techniques and campaigns online, and this one was brought to my attention by one of my students. Remember Grey Poupon? Here’s the original commercial from 1988. Grey Poupon has created a brand that […]
It feels like images are ruling the interwebz these days. Between hot image-based social networks like Pinterest, Tumblr and Instagram, and how much Facebook’s Edgerank loves photos, images are becoming more and more important for telling visual stories all the […]
LinkedIn recently launched a new way for you to give your peeps some ‘ups’: Endorsements. It’s my experience that, like your brain, most of us only use 10% of our LinkedIn potential. We spend five minutes creating a profile, and […]
I just finished teaching the unit on blogging to my three classes at BCIT. I show them how to use WordPress and talk to them about best practices. They have to create a blog and write a blog post as […]
One trend I’m noticing these days in social media is using your social media superpowers for good. Normally, most NFPs or Charities solicit donations. This new trend has the NFP partner with a corporation, and use social media to “virtually” […]