It feels to me like that’s where it’s at, when it comes to marketing. If you have a good, solid email list, and you come out with a new product or service, you’ll be fine.
We’ve strayed away from email lists for a while. Everyone was all about Facebook for a bit, but that’s swung back around. Then everyone went through a period of worry when CASL came in.
But now, more than ever, it’s incredibly important to have an email list. It’s something you own.
But where do you start? That’s where The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business comes in.
I really liked this book for a few reasons. First off, one week. Awesome. We all have way too much to do. But if you set aside a few hours a day for a week, that feels manageable. Focussed. Secondly, I love how much detail Satterfield goes into when giving you ideas and suggestions. He supplies fill-in-the-blank templates, and tons of ideas.
Satterfield’s book takes 5 days to help you build an email list. The five steps are:
- Find your niche
- Create your free offer
- Create a website to promote your free offer, to get people to sign up for your email list
- Create a “drip” of marketing messages using an autoresponder to further funnel in clients.
- Purchase PPC ads to drive traffic to your website and get people to sign up.
The second half of the book looks at some other techniques, like social media, blogging, video, and joint ventures.
I found this book to be an easy read, and very helpful. If I had one criticism, I’d say that it feels like its primary focus is all about old-school selling. I’m not sure if this makes me uncomfortable because I don’t consider myself very good at selling, and I fear it, or if I feel like my philosophy is more “give to get,” than it is about trying to sell.
But maybe I just need to get over my fear of selling and get ‘er done! I do highly recommend this book. If you are thinking of writing an e-book, or creating a series of webinars, this book will help to put you on the right track.