Ah, Facebook. Love it or hate it, it’s still the macdaddy of social media. If you’re struggling with getting views on your page due to Facebook’s algorithm, the answer is to put effort into increasing your engagement. Well, actually, Facebook wants you to believe the answer is to boost your posts, and that’s not wrong. Boosting your posts will increase your views, but it will also cost you money. If you can’t afford to do that every day, here are some tips to help increase your likes, comments and shares. Increasing engagement on your page will change how FB’s algorithm assesses your page, and the more engagement you get, the more people will see your stuff.
Here are some quick tips on how to increase Facebook page engagement:
More isn’t better: many people, frustrated with the limited views, have been posting multiple times per day–not just twice, but 5 or 10 times a day. This actually doesn’t work… it serves to make people angry more than it does to engage them. 1-2 times per day is ideal. Don’t forget, you can use the scheduler to queue up your posts in advance.
Mine your Insights to see when’s the best time to post: FB lets you know what time of the day your fans are mostly online. You can either choose to post at that time, or at a time when fewer people are on, so that your post has less competition. Experiment and try both, and see what happens.
Post pretty pictures: we are so visual these days! No one wants to read, anymore. Post short updates, and let your images do the talking: infographics, inspirational quotes, and “recipe card” type how-tos all do really well.
Ask questions: people like to talk about themselves or give their opinions! If you ask direct questions, you’ll likely get lots of comments.
Here’s today’s infographic: