When it comes to analytics, Facebook Insights are among the most complicated. Google Analytics take the cake in that category, but Facebook gives you a surprisingly broad spectrum of information. Let’s have a look at what’s important to know about […]
I had the opportunity to study psychology for a couple of years in university. I always liked it. It’s incredibly fascinating to me to “get under the hood” so to speak and see what it is that drives humans to […]
You need this. And it’s free! Double-bonus!! I only just recently discovered Skitch, while listening to the most recent Social Media Examiner podcast (which, this time, was featuring my buddy Steve Dotto). Skitch is a screen capture tool that works […]
Welcome to the second part of my series on how to understand and interpret analytics. Last week, we checked out the granddaddy of all analytics, Google. Today, we’re going to focus on analytics for bloggers, specifically bloggers who use WordPress. […]
Earlier this week on my Art of the Biz Facebook page (if you haven’t already, give a gal a “like?”), I asked a question. Now, I had two reasons for doing this. First off, I genuinely wanted to know some information […]
If you, like me, spend a chunk of time every day or week looking for and curating content for your (or your business’) Facebook, Twitter, LinkedIn, Pinterest, or other feeds, then you, like me, are always looking for content management […]
For a really long time, I didn’t have Google Analytics installed on my blog. I just used JetPack’s Site Stats, and I was pretty happy with that. But about a year ago, I finally installed it on my blogs (with […]
A whatzit?? Editorial Calendar? Yes, my friends! Big magazines use editorial calendars, because they need to plan out their content months in advance. They may be planning for Christmas in July, just given their printing schedule. Bloggers can benefit from […]
Well, I haven’t seen this kind of hype in three years. Three years ago, Google announced it was launching a new social network: G+. The internets went crazy, partly because they didn’t make it open to everyone. In order to […]
I‘m starting a new series! I like to write my Friday posts as a series, because it gives me a focus, and I know exactly what I’m going to publish every week. This new series is going to focus around […]