Last weekend, I was asked to be on a panel at the Canadian Internet Marketing Conference. It was a packed room with 250 attendees, and I was part of the biggest panel at the conference. There ended up being 7 of us on stage, and the focus of our panel was Social Media for B2B.
There was a lot of cohesion on the panel, a lot of “I really agree with you, and…”
I was bumping around the interwebz the other day and came across this infographic, and it reminded me of many of the takeaways I got from being on that panel with my colleagues.
1. B2B, B2C, it doesn’t matter. All marketing is P2P (person to person). It’s incredibly important to remember that, every time you put something online. Be human. Be real, not salesy.
2. Marketing is about creating relationships based on trust. We all want to do business with people we know, like, and trust. The concept of building long-term relationships, over fast, sell-em-and-leave-em profits came up again and again and again.
3. Give value. The more valuable your content, the more people (and businesses) will seek you out.
For more from #CIMC2015, check out this post on The Social Chicks.
Okay! Now, here’s today’s infographic (I love its emphasis on correct spelling and grammar; I admit to being a bit of a grammar nazi!):
Infographic courtesy of The Website Marketing Group