The Content Planner

I’ve been teaching the same class, MKTG 1550, Social Media Marketing for Business, over at BCIT for the last 6 or so years now. The end goal of every class is the same; my students create a social media marketing […]

What is the Longtail?

There’s a term you may have heard in the blogging world, and maybe you’re not clear about what it is and how it may be of use to you. That term is “the Longtail.” If you’re a blogger, than the […]