Rebecca Coleman It’s no secret that I’m a coffee addict. I simply can’t start my day without a decent coffee: an Americano Misto is my drink of choice. And, like many adults, my tastes are refining as I get older–I can no […]
Ah, I love social media. The networking opportunities are endless. I was recently introduced to Sean Bickerton via Susan Weiss, neither of whom I have met in person, but am friends with through Facebook and Twitter. Sean Bickerton is planning […]
As a business owner, one of your main goals is to generate sales through marketing, and another is to measure and keep those marketing costs down. Using the free web-based software Google Analytics it’s possible to keep tabs on your […]
A few weeks back, I promised you this, so here it is! To create your own custom Twitter Background, you’ll need access to some kind of digital photo-manipulation program. If you don’t have Photoshop, you can use Gimp for Mac […]
I am a freelance theatre publicist, and I often get asked “what’s the difference between marketing and publicity?” so I thought I’d write a post on it. Marketing has a much larger reach. Marketing includes anything to do with your […]
A couple of months back, I got this email from Kevin Teichroeb, who is the Tech guru guy at the Alliance for Arts and Culture. He asked me this: I was just in a meeting today discussing RSVPs sent on […]
I was very excited to discover the author of this year’s World Theatre Day address, an actor for whom I have the greatest esteem, and who is a “woman of a certain age”, to boot! Ladies and Gentlemen, Dame Judi […]
Last summer, I was asked to give a workshop called “How to Promote Your Theatre Season on a Shoestring” at the Mainstage Conference that’s thrown every year by Theatre BC. I did it, to a fairly small crowd, but everyone […]
Twitter/Art + Social Media, that’s what. From April 1- May 1, 2010, the Diane Farris Gallery will be presenting an exhibition called Twitter/Art + Social Media, an exhibition of work by artists who use social media for the inspiration, production […]
Last week I wrote a post on how important it is to make sure that your website and all your social media are connected to each other. I had a few questions after I posted it, mostly along the lines […]