2016: Top Posts
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!And so we wind down another year. It’s difficult to summarize 2016. It was hard in many ways, but in so many other ways, really […]
Happy Holidays!
Happy Holidays, friends! If you haven’t noticed, I’ve been taking a little time off of this blog, and I’ll be back towards the end of December or early in January with my Top 10 posts for 2016. Hard to believe […]
Content Creation Strategies for Marketers #Infographic
When it comes to creating social media content, there are generally thought to be “Three C’s:” Content Creation: any content that comes out of your head. Primarily takes the form of blog posts, e-newsletters, videos. Content Curation: content that comes […]
Social Media 2017
The year is coming to a close, 2017 is just a few weeks away. 2016 was certainly an interesting year in social media. Some things happened that I would have never predicted: namely the loss of some pretty big social […]
Content Curation Strategy [Infographic]
I have buckets full of respect for folks who do nothing but create original content on all their feeds. But it is an immense amount of work to be creating original content every day, so most people will fill in […]
Instagram Business Accounts: Pros & Cons
A few months back, Instagram began rolling out business accounts. Think about how Facebook works. You can either have your personal account (here’s mine) or you can have a business account (or a combination of both–like I do). There are […]
Instagram Influencers #Infographic
Currently at half a billion active monthly users, Instagram is certainly one of the hottest social networks, currently. And where there’s smoke, there’s fire… It’s been interesting watching the rise of Instagram over the past couple of years. I certainly […]
Instagram Stories Adds Boomerang, @Mentions & Links
Okay, so Instagram Stories just gets better and better. As a wrote a few weeks back, I have nearly abandoned Snapchat since Instagram Stories came along. For me, there are just so many more advantages to InstaStories: higher views, better […]
Creating a Social Media Marketing Plan [Infographic]
With my classes, currently, we are moving into that time of the semester where we are beginning to create social media marketing plans. I would encourage anyone out there who is using social media to market their business to have […]
Recycle Evergreen Content with Hootsuite
It’s a funny thing; if content is king, why are we creating tons of it, and then only sharing it one time? It takes time and effort and many brain cells to create these posts. I have a sharing checklist […]