If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Gentle reader, what a week it’s been! I was attending a conference in New Orleans this past week (I’m writing this blog post from my […]
Writing the perfect status update is equal parts art and science. You need to capture someone’s attention, and you only have a fraction of a second to do so as they scroll past. This is part of the reason why […]
Fourteen years ago, two best friends decided to go into business together. Their concept–a cupcakes-only bakery, was untried–no one in town was doing something similar. They had no experience running a bakery or owning a business. They had no business […]
I’m someone who spends a great deal of time on social media. I have to–it’s my job. And there are days when I shake my head… and wonder “what were they thinking when they posted that??” Friends are, of course, […]
Last year, someone sent me a link on Facebook. Around that time, a song called “All About That Bass,” by Meghan Trainor was really popular. I have an 11-year-old son, so we listen to pop music stations in the car, and […]
As organic reach continues to decline on Facebook (mine is currently at about 15%, but I hear reports of most people’s being 10% or less), it becomes more and more important all the time to post strategically to Facebook. It’s […]
I read something the other day that knocked my socks off, and I thought I’d share it with you. Instagram now has about the same amount of active monthly users as Twitter. Okay. So–whatevs, right? What’s the big deal? The […]
Once upon a time, there was Google Authorship. Then there wasn’t. The end. Many bloggers, myself included, were pretty sad when Google ended Authorship. It felt like a great way to attract new blog followers. Well, now Facebook has come […]
When I talk about email marketing in my classes, I sometimes get baleful stares. “Isn’t email dead?” they wonder. “Isn’t this a class on social media?” Email marketing is most definitely not dead. I get it, everyone obsessed with the […]
Well, I must say, I think I’m hooked. Last week, I wrote a post about Meerkat and Periscope, two new apps that are getting a lot of attention right now. They are social networks that allow you to live-stream video […]